I design products that work for real people.

I understand how products break. That makes me a better designer.

I came to UX design after 22 years working as a Senior QA across banking, insurance, gambling, e-commerce, and fleet management. That background shapes everything about how I approach design.

I have spent two decades watching where digital products fall apart — where users get lost, frustrated, or abandoned by the systems meant to serve them. When I design, I am not guessing at edge cases. I have lived them.

I also have a working knowledge of HTML and CSS, which means I can collaborate closely with developers and understand the real constraints of implementation.

Outside of work I am an award-winning amateur photographer. Judging competitions and presenting to camera clubs has sharpened how I analyse and communicate visual decisions — a skill that carries directly into my design work.